Business Context and Main Challenges of the Job:
Maghreb is a set of 5 countries (Morocco, Agleria, Tunisia, Libya, Maurtiania). Unilever in Personal care has a strong presence 10+ brands operating across these countries. These markets are a significant opportunity for the Unilever business with market development and whitespaces being the key drivers of the future.
- The primary role of the Marketing Manager is to implement and recommend brand strategies and plans to meet growth targets for Personal Care Category across Morocco, Algeria, Tunisia, and to a lesser extent, Libya, managing a wide portfolio of brands across Hair care, Oral Care, Skin cleansing, Skin Care and Deodorant categories.
- Within this role the Mkg Manager is also responsible for evaluating the overall effectiveness of the Brand Marketing Plans and monitoring performance.
- The Marketing Manager is also in charge of managing the P&L of his/her brands and will be responsible for landing the activations and innovations on time in full in the market
- The Marketing Manager participates in various cross-functional teams – and externally with local support agencies such as PR, sponsorship, activation and channel.
- S/He could lead the CCBT (Country Category Business Teams) and be the category representative for the organization’s board team.
- S/He would be leading a large team (5+) based out of multiple geographies
Main Accountabilities
- Effectively co-leads integrated Brand Marketing Plan development and deployment.
- Proposes brand activity and measurable objectives.
- Consults with Customer Development to set national level brand KPI’s and channel marketing
- Strategy and identify relevant in-store solutions.
- Leads the development of draft and final channel plans
- Executes activation programmes
- Develops and executes launch plans using funds efficiently to achieve measurable objectives
- Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
- Manages the Category P&L
- Understands consumers and shoppers on the relevant category, and is able to transform understanding into insights
- Inspires, supervises and develops brand manager/management trainee
Critical Success Factors of the Job:
Key Competencies
- Growth mindset
- Consumer and Customer focus
- Action oriented
- Ability to drive an agenda, set direction, convince and influence key stakeholders
- Ability to work with and manage virtual teams Key Skills
- Develops marketing plans
- Develops and launches relevant innovation and relaunches
- Creates integrated communication
- Monitors progress and takes action
Relevant Experience
- Minimum 6 to 9 years relevant brand marketing experience in Marketing and Customer Development.
- Business planning and implementation experience as well as project management.LocationMorocco-Morocco (State Level)-Casablanca-Casablanca Fact & Distrib & HO
