Main purpose of the role
Develop and implement customer/channel specific category plans based on category and shopper insights to grow market share within category
Main accountabilities
Define & Execute category planning through developing quarterly and monthly category plans for:
- Assortmen
- In Store Activation
- Category management
- Set Perfect Store KPIs as Per Shopper Mission
- Define BBIS solutions For Driving Market Development and Category Segmentation
- Support the annual account Joint Business Planning process through data analysis and opportunity identification tailored made by customer
- Support new product introduction from On Shelf & Off Shelf Plans
- Run customer specific category management projects
- Use and leverage account specific category and shopper insights
- Lead Updating related Category TCPs along with Customer Audit & Step for set Categories
- Derive Differentiated Customer Marketing Plans by Channel and Customer as per the Brands JBTD & shopper missions
- Ensure product availability and visibility
- Measure and review category performance
- Provide support to account manager in monitoring and analyzing retail margins, OSA, Service Level and customer profitability
- Manage and monitor perfect store tool in Jordan for Set Category and Lead the Execution
- Lead analysis on EPOS data across account and provide plans to overcome issue and tap into opportunities in store
Key Skills
Requirements
Account managementCategory management and analyticsShopper Insights & JourneyTrade investment and ROMIMarketing Principles
Relevant Experience
Minimum of 4 years of experience in one of the below areas in an FMCG:
- Shopper Marketing Experience
- Customer Marketing experience
- Sales Experience
Location
Morocco-Morocco (State Level)-Casablanca-Casablanca Fact & Distrib & HO
