To delight target consumers and create engaging brand experiences when activating Nestlé brands on ground (out-of-store), to support building strong brands and generate brand building results.
A DAY IN THE LIFE …
- Implement Brand digital plan in coordination with the BU and ensure successful coordination between promotions, launches and other important marketing activities.
- Engage with consumers with the relevant concept when and where consumers are receptive, and activate brand big ideas by creating attractive and rewarding brand experience. While ensuring all brand communication are in line with company-trusted image as leader in NHW.
- Contribute to develop and execute flawlessly strong activation plan aligned with brands business objectives.
- Ensure NHW communication strategy is embedded in brand activation.
- Contribute to bringing Nestle brand big idea to life in the mind of our consumers through on-ground activation, delight with products experience and ensure engagement concepts are in line with Nestle brand engagement strategy.
- Develop locally relevant tactical activation plan in line with regional strategic activation & brand engagement strategy and ensure continues update of country event calendar.
- Oversee agencies, teams and 3rd parties and supervise execution of launches/activations to meet KPIs and excite consumers.
- Understand business impact of PFME and investment of brand to leverage on resources maximize ROI.
What will make you successful…
- 3 years experience in field activation and event management
- Strong communication skills at all levels
- Experience in working with cross functional team
